Podcast Press Kit Template: What to Include When Launching a Celebrity-Driven Channel

Stop hunting across a dozen sites for launch details — build one press-ready package that does the work for you

Launching a celebrity-driven podcast like Ant & Dec’s new Hanging Out channel means two competing pressures: massive expectation and zero margin for sloppy PR. Reporters, brand partners and playlist curators want a single, authoritative place to grab assets, facts and interview access — not ten separate emails. This podcast press kit template cuts through the noise: ready-to-use media one-sheet, a clean press release template, the exact celebrity podcast assets to include, and an audience metrics checklist modeled on successful players like Goalhanger.

Why a dedicated podcast press kit matters in 2026

• Platform fragmentation: Shows now live as audio, video, clips and newsletters across platforms — press needs one source of truth.
• Data expectations: Journalists and partners expect granular audience metrics (not just downloads) — retention, subscriptions and segment-level KPIs matter.
• Brand+Commerce: With creator-owned membership models and sponsor bundles (see Goalhanger’s subscriber playbook), PR must position commercial opportunities clearly.
• Speed: News cycles move fast; embargoed previews, timed exclusives and short-form teasers require tight coordination.

Topline press kit checklist — the essentials (download-ready)

Below is the quick checklist every celebrity podcast should ship with press outreach. Treat it like a product launch pack — complete, updated, and branded.

• One-sheet / media one-sheet (PDF) — 1 page: show art, tagline, host bios, launch date, platforms, key stats, call-to-action (press contact + press kit URL).
• Press release — headline, subhead, embargo notes, quotes, distribution details (see template below).
• High-res assets — JPG/PNG show art (3000x3000), headshots (3000px width), logos (SVG + PNG), episode stills (1920x1080), short clips (15s/30s/60s). Consider reliable asset storage and clear folder structure for one-click downloads.
• Audio/video files — full episode WAV/MP3, trimmed one-minute audio highlight, vertical and square promo videos — plan repurposing with a clip-architecture strategy.
• Audience metrics snapshot — downloads, 7/30-day retention, unique listeners, subscriber counts, demographic split, membership numbers.
• Distribution channels list — RSS feed, Apple Podcasts, Spotify, YouTube, Google Podcasts, Amazon, TikTok, Instagram, Facebook, third-party apps.
• Sponsorship one-pager / rate card — CPMs, host-read options, branded episode packages, sample KPIs.
• Clearances + legal — music rights, guest release forms, archive clip permissions.
• Contact & scheduling — PR rep, booking contact, embargo window, sample interview slots for the hosts.
• Download & embed links — cloud-hosted zip (Dropbox/Google Drive/S3) and a press page URL with one-click downloads.

Media one-sheet: What to include (template you can copy)

The media one-sheet is the single page most time-strapped editors will read. Keep it scannable and visual.

One-sheet layout (top-to-bottom)

1. Hero: Show title, 1-line tagline, launch date, platforms (YouTube • Spotify • Apple).
2. Key art: Prominent show art + two host headshots.
3. Elevator pitch: 25–40 words describing the show’s hook (audience upside & tone).
4. Host bios: 40–60 words each — highlight credentials, audience reach, notable credits.
5. Notable segments: 3 bulleted recurring segments or features (helps journalists understand format).
6. Top audience stats: Unique listeners, average downloads per episode, membership/subscriber totals, top demo %'s.
7. Distribution & release cadence: Where and when episodes drop; video vs. audio strategy.
8. Press contact & assets: Link to press kit ZIP, PR email, phone, embargo instructions.

Press release template for a celebrity podcast launch

Copy, paste and adapt. Use an attention-grabbing headline and an early quote from the celebrity hosts.

Press release skeleton

[EMBARGO: DATE/TIME]

Headline: [Celebrity Name] Launches [Show Title] — New Weekly Podcast and Digital Channel

Subhead: Short sentence: what makes it different (format, guests, platform-first features).

[City, Date] — Lead paragraph: 1–2 sentences summarizing the launch.

Second paragraph: more detail — how the show will be produced, where it will be available, release schedule.

Quote: Host quote (one short, human line) and producer/agent quote about the strategy or brand partnership.

Background: Bullet-list of quick facts — host credits, notable guests, campaign partners, membership benefits.

Call to action: How to listen, subscribe links, press kit URL, and press contact details.

About [Production Company]: 1–2 lines. Boilerplate contact info and legal disclaimers.

Audience metrics to include (and how to present them)

Numbers without context don’t persuade. Provide raw metrics + normalized KPIs.

• Unique listeners (30-day): Total reach in the last 30 days.
• Downloads per episode (average 90 days): Useful but also show streaming listens + completion rate.
• Retention metrics: Episode start-to-finish completion %, drop-off points (first 5 minutes metric).
• Subscriber / membership numbers: If using a direct subscription model (Goalhanger-style), show paying subscribers and ARPU.
• Engagement signals: Comments, shares, social saves, newsletter click-through rates.
• Audience demographics: Age bands, gender, top geos (country/region), device types.
• Conversion funnels: Trial-to-paid conversion rate, promo-code redemptions tied to partnerships.
• Audience value metrics: LTV estimates, average listening minutes per week.

Pro tip: present two snapshots — “All-time” and “Last 90 days” — to show growth momentum. Use small charts or sparklines on the one-sheet.

Goalhanger case study: Why subscriber numbers matter for podcast PR

Goalhanger’s network passed 250,000 paying subscribers in late 2025, translating to nearly £15m in annual revenue. That model reshaped PR conversations: rather than negotiating ad CPMs only, brands and press now ask about direct-member benefits (early ticket access, ad-free tiers, exclusive AMAs).

Goalhanger’s success shows that audience monetization equals strategic leverage — press and partners want to know not just how big your audience is, but how monetizable and engaged it is.

Include membership KPIs in your press kit if you have them: advertisers and outlets value engaged subscribers over raw reach. For celebrity podcasts, membership benefits can be uniquely tailored — early live show tickets, signed merch, or members-only episodes with premium access.

Celebrity podcast assets: exact files to pack

Be proactive: provide multiple sizes and formats so outlets can publish instantly.

• Artwork: 3000x3000 PNG/JPG (primary), 1500x1500 for socials, vertical 9:16 for TikTok/Stories.
• Host imagery: Headshots (3000px), BTS studio photos, lifestyle imagery.
• Logos: SVG for web + transparent PNGs for overlays.
• Video: 1920x1080 mp4 (full ep highlights), 1080x1920 vertical clips, 1:1 promo clip (30s), 15s cutdowns — plan distribution with a hybrid clip architecture.
• Audio: Full WAV file (archival), MP3 128kbps preview, 60s audio trailer.
• Share copy: Prewritten social posts, captions, and suggested hashtags for cross-posting — include localized captions or partner with localization workflows for global reach.
• Transcript & chapters: Full transcript ( searchable ) and episode chapter markers for republishing.

Distribution channels checklist for 2026 (audio + visual-first approach)

Celebrity podcast launches are multi-format launches. Your distribution checklist should cover traditional RSS and platform-first plays.

1. Prepare your RSS feed: Validate feed, include episode artwork and chapters — and bake this into your templates-as-code so publishing is repeatable.
2. Submit to major platforms: Apple Podcasts, Spotify (Anchor/Spotify for Podcasters), Google Podcasts, Amazon Music, Stitcher.
3. Host video on YouTube: Full video episodes or extended clips. Enable chapters & timestamps.
4. Short-form strategy: Vertical clips for TikTok, Reels, Shorts with native captions and CTAs — see short-form & live strategies and clip repurposing playbooks.
5. Owned channels: Newsletter delivery (episode teaser + link), dedicated landing page with embed player & press kit link.
6. Membership + subscriptions: Offer ad-free and bonus content on your own platform or third-party (Goalhanger-style subscribers) — list benefits clearly in the press kit.
7. Cross-post partners: Syndication agreements with radio or streaming partners, clips for TV promos.
8. SEO & discoverability: Publish show notes with keywords, timestamps and rich transcripts to improve search visibility — integrate this step into your modular publishing workflow.

Press outreach timeline and tactics

Use an editorial calendar for outreach. Celebrity launches require coordinated exclusives and wider distribution.

Sample 6-week timeline

• T-minus 6 weeks: Lock creative assets, finalize press kit, confirm embargo and exclusives.
• T-minus 4 weeks: Offer exclusive preview to a top-tier outlet (e.g., national paper or broadcaster) — pitch package + host interview slot.
• T-minus 2 weeks: Soft outreach to trade press and podcast verticals with a tailored one-sheet and asset links.
• T-minus 3 days: Send embargoed press release + one-sheet to broader press list; share a 60-second clip under embargo.
• Launch day: Publish press release, push social assets, host a live-streamed launch or Q&A, and send follow-up interviews to top outlets.
• T-plus 1 week: Provide performance snapshot (early downloads, trending clips) to press and partners to sustain coverage.

Pitch templates: personalize, don’t plaster

High-volume PR fails when outreach is generic. Use three short templates below and always personalize by name and outlet focus.

Top-tier exclusive pitch (example)

Subject: Exclusive: [Celebrity] previews new podcast [Show Title] — interview opportunity Hello [Name], I’m offering [Outlet] an exclusive preview interview with [Celebrity] ahead of the launch of [Show Title]. The piece includes early access to a 3-minute clip and a proposed Q&A slot on [date]. This show will stream on [platforms] and is part of the talent’s new channel, Belta Box. Quick stats: [Top metrics]. If interested I can send the clip and set interview times. Best, [PR name]

Trade pitch for brand partnerships

Subject: Brand partnership brief — [Show Title] reaches [demo] with [X] subscribers Hi [Name], We’re developing integrated sponsor packages for [Show Title] that include host reads, bespoke segments and members-only activations. Attached is our rate card and KPIs (conversion, CTRs, membership benefits). Can we book 20 minutes to discuss custom activations for [brand]?

Legal, rights and accessibility checklist

• Guest release forms signed and filed.
• Music licensing: confirm synchronization rights for video platforms.
• Image clearance for archival clips (TV or film).
• Accessibility: publish transcripts and add captions for video uploads — consider omnichannel transcription to scale captions and localized transcripts.
• Privacy: disclose data collection for memberships and mailing lists.

Measuring PR ROI: metrics reporters and partners ask for

Track and report back quickly after launch. Provide the press with metrics that show momentum, not just raw numbers.

• Media pickups and estimated reach (equivalent ad value where possible).
• Download spikes and retention changes after coverage.
• Subscriber sign-ups tied to press mentions or promo codes.
• Social engagement lift (shares, saves, comments) and top-performing clips.
• Brand partner conversions and engagement metrics (coupon redemptions, site visits).

Actionable takeaways — what to do this week

1. Build the one-sheet now: pick art, write 40-word elevator pitch, add two host bios.
2. Collect and export your last 90-day audience metrics — unique listeners, retention, subscribers.
3. Assemble assets in a cloud folder and generate one public press-kit URL with one-click download.
4. Plan an exclusive with one top outlet and set your embargo timeline.
5. Create a sponsorship one-pager with 3 sample activations and clear KPIs.

Why this approach works for celebrity-driven launches

Celebrity launches are high-attention, high-risk moments. Press and brands move fast — providing a professional, data-rich press kit not only reduces friction but multiplies coverage opportunities. Whether your model is ad-driven, subscription-first (Goalhanger-style) or hybrid with brand partnerships, the press kit turns hype into measurable outcomes.

Final checklist — press kit folder structure (recommended)

1. /one-sheet.pdf
2. /press-release.docx
3. /assets/artwork/
4. /assets/headshots/
5. /assets/video/
6. /audio/full-episodes/
7. /audio/trailers/
8. /metrics/90-day-metrics.pdf
9. /sponsor/one-pager.pdf
10. /legal/releases/

Ready-made templates and next steps

Download the complete Podcast Press Kit Template (ZIP) — includes editable one-sheet, press release template, sponsorship one-pager, and sample outreach emails tailored for celebrity launches. Use it to avoid last-minute scrambles and to present a polished, data-driven story to press and partners.

Call-to-action: Grab the template now, populate the fields, and schedule your exclusive — then come back and share your launch results so we can turn them into a follow-up case study. Press-ready assets reduce friction, accelerate coverage, and open premium partnership deals. Don’t leave your debut to chance.

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